News Alert!

We are very pleased to announce today that we are launching the name for our new company, TransparAll!
TransparAll is the Official Sponsor for the Swedish Expo 2020 initiative at the World Expo in Dubai. TransparAll delivers all merchandise and is a store partner on site in the Swedish pavilion and also runs a webshop.
Smart Generation is an company with a mission to invest in companies that are facing a generational change but with potential to grow. One of our brand pillars is sustainability, environmentally friendliness and innovations. Through active ownership Smart Generation creates great value to the companies within the group. 
Today the SG Group consists of several strong brands. An incredible diverse group of companies, but with one very important thing in common. They all follow the progress of modern society in order to be well suited for future generations.
Smart Generation currently includes several companies in Sweden as well as internationally.