Meet the founder of Smart Generation


Sofie Källström has a passion for female entrepreneurship and isn’t shy of a challenge. She specializes in business areas that are facing a generational change and is not afraid of thinking outside the box. The thought of moving traditional companies stuck in there ways into the future motivates her.

Sofie is driven by being able to reinvest and help other entrepreneurs succeed. Starting her own entrepreneurial journey at only 12 years old, she reflects and thinks of the opportunities that could of been if someone would have reached out to her earlier on. In the future she sees herself being able to reach out and lend that helping hand to others.

For now she is busy leading the winds of change in several conservative industries by adding some energy and spice. And most definitely paving the way for progress and growth that will impact large parts of modern community structures.

Companies within Smart Generation

TransparAll is the Official Sponsor for the Swedish Expo 2020 initiative at the World Exhibition in Dubai. TransparAll delivers all merchandise and is a store partner on site in the Swedish pavilion and also runs a webshop.

More exciting news to come!

We Do Promotion helps their customers to strengthen their brands trough promotional items. WDP. is both a reliable supplier of promotional merchandise and a sounding board for new, creative promotional ideas and solutions.

With great quality and commitment WDP. will bring forth the desired image for you and your business.

Green Queens offers golf-interested women to be a part of an all female network. They work as the intermediator between women who’s looking to socialize and find new golf partners.

GQ also arranges social events outside the sport where all women a part of the network is offered a connection beyond golf.

Lightbulb Education provides quality, innovated and result orientated teaching and tutoring services. Ensuring their students are well prepared for their futures by fine tuning and expanding their knowledge base.

Gymjakt aims to make it easier for consumers to: find, compare and test out different fitness facilities, while also creating visibility for the facilities themselves through the Gymjakt platform.