![\"\"](\"https:\/\/smartgeneration.se\/wp-content\/uploads\/2021\/05\/thumbnail_20210128_TRUST_Sofie4396_r1-1024x682.jpg\")
<\/a><\/figure>This is how our CEO Sofie K\u00e4llstr\u00f6m rebuilt the entire WDP during the corona pandemic<\/p>\n<\/div><\/div>\n\n\n\n
![\"\"](\"https:\/\/smartgeneration.se\/wp-content\/uploads\/2021\/05\/DSC00166-1024x683-1-300x200.jpg\")
<\/a><\/figure>Interview with Sofie K\u00e4llstr\u00f6m in Breakit about merchandise and how the use of Capcitos innovative solutions has helped her run her companies.<\/p>\n<\/div><\/div>\n\n\n\n
![\"\"](\"https:\/\/smartgeneration.se\/wp-content\/uploads\/2021\/05\/601bfa8be89141964bc19526_Sofie-150x150.jpg\")
<\/a><\/figure>Interview in Trust Magazine with Sofie K\u00e4llstr\u00f6m about her journey and how she is challenging an industry with a digital vision for the future in a traditionally rooted company.<\/p>\n<\/div><\/div>\n\n\n\n
![\"\"](\"https:\/\/smartgeneration.se\/wp-content\/uploads\/2021\/05\/DSC03951-1024x683-1-150x150.jpg\")
<\/a><\/figure>Sofie K\u00e4llstr\u00f6m joins the Swedish podcast #P\u00e5jobbet to talk about building your own company, female leadership and the difficulties of finding investors.<\/p>\n<\/div><\/div>\n\n\n\n
![\"\"](\"https:\/\/smartgeneration.se\/wp-content\/uploads\/2021\/05\/DSC00219-1024x683-1.jpg\")
<\/a><\/figure>Sofie K\u00e4llstr\u00f6m is interviewed by the Swedish website entrepren\u00f6rden about her early entrepreneurial journey and how it lead her to start her own company, Smart Generation Invest.<\/p>\n<\/div><\/div>\n\n\n\n
![\"\"](\"https:\/\/smartgeneration.se\/wp-content\/uploads\/2021\/05\/BG-Sofie-1024x558-1.png\")
<\/a><\/figure>Sofie K\u00e4llstr\u00f6m shares how her hardships in life turned into her motivation. Instead of letting it break her down it was the start of an incredible entrepreneurial journey rarely seen before.<\/p>\n<\/div><\/div>\n\n\n\n
![\"\"](\"https:\/\/smartgeneration.se\/wp-content\/uploads\/2021\/05\/Ska\u0308rmavbild-2019-02-28-kl.-16.12.02-150x150-1.png\")
<\/a><\/figure>Sofie K\u00e4llstr\u00f6m was mentioned on the top list of the 103 young entrepreneurs of 2018 by the magazine F\u00f6retagarnas, with one of Swedens foremost business ideas.<\/p>\n<\/div><\/div>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
The founder of Smart Generation has due to her incredible drive been mention in Swedish media on several occasions. Down below you will find a selection of articles telling her story and her companies. This is how our CEO Sofie K\u00e4llstr\u00f6m rebuilt the entire WDP during the corona pandemic Interview with Sofie K\u00e4llstr\u00f6m in Breakit … <\/span>Read more ”Media”<\/span><\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":7,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/smartgeneration.se\/index.php?rest_route=\/wp\/v2\/pages\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartgeneration.se\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smartgeneration.se\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smartgeneration.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgeneration.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41"}],"version-history":[{"count":3,"href":"https:\/\/smartgeneration.se\/index.php?rest_route=\/wp\/v2\/pages\/41\/revisions"}],"predecessor-version":[{"id":245,"href":"https:\/\/smartgeneration.se\/index.php?rest_route=\/wp\/v2\/pages\/41\/revisions\/245"}],"up":[{"embeddable":true,"href":"https:\/\/smartgeneration.se\/index.php?rest_route=\/wp\/v2\/pages\/7"}],"wp:attachment":[{"href":"https:\/\/smartgeneration.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}