The founder of Smart Generation has due to her incredible drive been mention in Swedish media on several occasions. Down below you will find a selection of articles telling her story and her companies.

This is how our CEO Sofie Källström rebuilt the entire WDP during the corona pandemic

Interview with Sofie Källström about the trip to Dubai and the preparations for the world expo

Interview with We Do Promotions CEO Sofie Källström about how merchandise can be part of all companies’ media mix to contribute to a stronger brand awareness.

Smart Generations brand We Do Promotions press release regarding the newly signed sponsorship agreement with the World Expo in Dubai, that will take place from October 1,2021 to March 31,2022 in Dubai.

Sofie Källström is interviewed by the Swedish website entreprenörden about her early entrepreneurial journey and how it lead her to start her own company, Smart Generation Invest.

Sofie Källström shares how her hardships in life turned into her motivation. Instead of letting it break her down it was the start of an incredible entrepreneurial journey rarely seen before.

Sofie Källström was mentioned on the top list of the 103 young entrepreneurs of 2018 by the magazine Företagarnas, with one of Swedens foremost business ideas.

Sofie Källström guests episode 73 of På Jobbet Podden – a podcast about leadership. She talks about the subject venture capital and finding the right investors.